SAVVY & SASSY &
SWEET & SKILLFUL
& SPRY & SINCERE
JUL 2018 - NOW
I work at THD as an Art Director who has heart.
Responsible for mind-melting concept development, art direction, and execution for some amazing clients (who do so much good for the world): Feeding America, Mercy Corps, USO, Make-A-Wish Foundation, Autism Speaks, and Arthritis Foundation, to name a few
Conceptualize and design fully integrated fundraising campaign: community building social movements, scroll-stopping digital advertisements, pie-in-the-sky out of home experiences, and tactical direct mail appeals
Work closely with account team to synthesize results and implement new testing strategies
Review art and offer design critiques to find areas of improvements for team members
Actively participate in client pitches and presentations
one thing i learned from thd:
knowing your audience is everything. tap in to their empathy and seek to understand their motivations. also, sometimes ugly art works?! design psychology is fascinating.
FEB 2015 - JUN 2018
I worked at Paint Nite and no, I did not host Paint Nite events.
Provided creative vision and concept design for sales driving, brand extending, international campaigns across a variety of channels including: digital ads, landing pages, email, and social campaigns
Managed and pushed design, typography, photography direction, and overall visual identity of the brand
Co-directed photo and video shoots
Designed, developed, and maintained a variety of landing pages using Unbounce, Squarespace, and Wordpress
one thing paint nite taught me:
brands and lifestyle are intertwined nowadays. put focus on the experiences that shape us. never stop pushing that branding to new heights, new levels. it’s a living, breathing thing.
All the dang time
I'm a freelance queen.
Shoutout to my amazing clients: Something New Bridal Box, Pepperlane, Advanced Instruments, CKO PR, Harrison Pool and Spa, and Mirah to name a few
My process is governed by your challenge
one thing being a freelancer taught me:
communication, communication, communication.
What I’m
savvy at:
Web & Digital
Basic CSS/HTML with which I feel I can figure most things out
Designed approximately 356,234 display ads (and alot of those were GIFs)
Basic animation done in Photoshop
Just a UI enthusiast with UX empathy at heart
ART & design
Typography-obsessed
Will attempt illustrations and hand-lettering
Scary good at Photoshop and a master handling the whole Adobe gang
Big, big, biiiig picture thinking, always
Love a good design challenge that pushes me away from the computer and in to something else
++++++++++
Mind of a marketer (give me all the data and design psychology)
Does everything with a smile 😊
That mildly annoying but important person in a meeting who asks questions to better understand the project
EDUCATION
I went to Suffolk Universty (not the Law School) and graduated in 2014
Bachelor of Fine Arts in Graphic Design, Cum Laude, damn proud
zany interests
Reality TV, tap dancing, TikTok scrolling, baking, golden retrievers, crafting, and trying not to kill houseplants