This integrated campaign was as fun as it looks.
We leveraged the unique feelings of a Paint Nite event—from anticipation to excitement to accomplishment and everything in between—and repackaged them in terms the consumer can relate to.
campaign hub
The landing page served as an interactive playground with downloadable Spotify playlists, quizzes, blog content, and a "would you rather" type game to encourage a click through to the Paint Nite website. This page was all about experiencing the brand and the feelings you get from Paint Nite outside the event.
